Dunkin' Donuts Cold Brew
HTML5 Banner Ad
Project Goal - Showcase the new Cold Brew product offerings to national households in the US.
My Role- Project lead, collaborated with Hill Holliday Creative and Digital Studio teams from concept through final output.
Outcome - Visits to the Cold Brew landing page increased by 11% in the first month of launch, and Dunkin' Rewards users increased by 10K
Planet Fitness Day of Sale
HTML5 Banner Ad
Project Goal - Promote the Planet Fitness Day of Sale campaign to both prospective and retargeted customers.
My Role- Project lead, collaborated with Hill Holliday Creative and Digital Studio teams from concept through final output.
Outcome - Sign ups for Planet Fitness memberships increased by 14% in the first few weeks of ads launching
Novartis Pharmaceuticals | Cosentyx
Cyndi Lauper "See Me" Campaign
HTML5 Banner Ad
Project Goal - Educate potential patients on the benefits of using Cosentyx
My Role- Project lead, collaborated with Hill Holliday Creative and Digital Studio teams from concept through final output.
Outcome - Visits to Cosentyx landing page were up by 13K in the first two months of launch
