Dunkin' Donuts Cold Brew 

HTML5 Banner Ad

Project Goal - Showcase the new Cold Brew product offerings to national households in the US.

My Role- Project lead, collaborated with Hill Holliday Creative and Digital Studio teams from concept through final output.

Outcome - Visits to the Cold Brew landing page increased by 11% in the first month of launch, and Dunkin' Rewards users increased by 10K

Planet Fitness Day of Sale 

HTML5 Banner Ad

Project Goal - Promote the Planet Fitness Day of Sale campaign to both prospective and retargeted customers.

My Role- Project lead, collaborated with Hill Holliday Creative and Digital Studio teams from concept through final output.

Outcome - Sign ups for Planet Fitness memberships increased by 14% in the first few weeks of ads launching

Novartis Pharmaceuticals | Cosentyx 

Cyndi Lauper "See Me" Campaign 

HTML5 Banner Ad


Project Goal - Educate potential patients on the benefits of using Cosentyx

My Role- Project lead, collaborated with Hill Holliday Creative and Digital Studio teams from concept through final output.

Outcome - Visits to Cosentyx landing page were up by 13K in the first two months of launch

Project Goal - Communicate to Waters' customers about the security and accessibility of Mass Detection Solutions for data

My Role- Project lead, collaborated with Allen & Gerritsen Creative and Account teams from concept through
final output.

Outcome - Increased awareness of Waters' data offerings and security for customers

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