![](https://cdn.myportfolio.com/8711a956-ec43-4dd6-a1d4-bc7d60974a2c/620cb220-30a6-442c-9f65-753c48c2a902_rw_1200.png?h=12ca207ef0a7df05ca3a0367f8254b98)
Project Goal - Communicating how clear and effective the program is for ESL teachers, and that it is relatable for Kindergarten-age learners of English.
My Role- I was the creative lead and project manager for the entire RFTS collateral.
Outcome - This interactive brochure helped to increase sales of the RFTS program by 23% globally in the first month it went live.
![](https://cdn.myportfolio.com/8711a956-ec43-4dd6-a1d4-bc7d60974a2c/3b25b16b-a9fd-497b-83d1-2a5be68fcfb6_rw_1920.png?h=a0ef71979e5313adf03d3f27c24f9627)
Fidelity Investments | LifeStart Fitness App Icon and Landing Page
Goal - Conceptualize an app icon, mobile welcome page, and desktop landing page, increasing awareness of Fidelity's fitness and wellness mobile app
My Role- Liaison between Creative, Communications, and Management teams
Outcome - This project increased awareness of the LifeStart option for both on-site and remote employees
![](https://cdn.myportfolio.com/8711a956-ec43-4dd6-a1d4-bc7d60974a2c/7dfac694-cd96-4a96-ba92-c1f26a53b25d_rw_1920.png?h=e8d2c2b88549680ad7783f01faaac70e)
Fidelity Investments |
Dining Loyalty Program Signage
Goal - Provide communications and details of enhancements to the Fidelity dining program.
My Role- Coordinating with the Digital Marketing team as the lead Creative colleague on this project.
Outcome - DiningatFidelity.fmr.com saw a 15% increase in engagement and sign ups after the first three weeks of the signage and email campaign launch.